Why Rilea SEO is free.

The problem Rilea SEO set out to solve

Most websites need the same SEO tools. They need titles and descriptions that are right on every page, structured data that describes what each page is, sitemaps that list everything worth finding, redirects that catch moved pages, and internal links that connect related content. Stores need product schema with the identifiers search engines ask for. Local businesses need their addresses and opening hours stated clearly. None of this is exotic. It’s the everyday plumbing of being found in search.

Yet in the most popular SEO plugins, a good share of those everyday tools sit behind a paid plan. Redirects, multiple keyphrases, internal linking suggestions, local SEO for more than one location, and news and video sitemaps are often reserved for premium tiers, priced per site and renewed every year. For one site, that may be fine. For a freelancer, an agency or anyone running more than a handful of sites, it adds up quickly, and it pushes people into patching gaps with extra plugins.

Rilea SEO takes a different approach. It puts all of those tools into one plugin for WordPress and one app for Shopify, and makes them free.

What Rilea SEO is

Rilea SEO is an SEO toolkit with two parts.

Rilea SEO for WordPress is a complete SEO plugin. It covers content and readability analysis with up to five keyphrases, titles and meta templates, social tags, a connected schema graph with more than 20 types, XML, image, news and video sitemaps, IndexNow, a robots.txt editor, a redirect manager with a 404 monitor, internal link suggestions and an orphaned content report, local SEO for unlimited locations, WooCommerce product schema, image SEO, a bulk editor, an SEO analyzer, a role manager and one-click import from Yoast SEO and Rank Math. It’s version 1.0.0 and stable.

Rilea SEO for Shopify is an embedded app that brings the same approach to Shopify stores. It includes an SEO editor with live analysis, templates, bulk editing with undo, CSV import and export, and product, collection, article and page schema delivered through a theme app extension. It’s an early release, version 0.1.0, and it’s self-hosted, which means you run it on your own server.

What we believe

One version, with nothing held back

There’s no Pro, Premium, Business or Agency plan. Every feature ships in the same plugin, on every site, and updates stay free. You’ll never open a settings screen and find a feature that’s locked until you upgrade.

Your site, your data

The WordPress plugin stores everything in your own WordPress database and doesn’t send your content, settings or visitor data to us. It only contacts outside services when you use features that need them: IndexNow notifies participating search engines about URLs you publish, and the SEO Analyzer fetches URLs you ask it to check. The Shopify app runs on your own server, uses Shopify’s own SEO fields where it can, and doesn’t ask for access to customer or order data.

Honest comparisons

We compare Rilea SEO with Yoast SEO and Rank Math throughout this site, and we try to be fair about it. Both are good plugins with long track records. Where they’re ahead, such as AI writing tools, analytics inside WordPress, rank tracking, paid support and analysis in many languages, we say so. Prices we quote are taken from their public pages and dated, because plans change.

Open and standard

Rilea SEO is released under the GPL, version 2 or later, the same licence as WordPress. You can use it on as many sites as you like, read the code, change it and share it. Its structured data follows Schema.org, its sitemaps follow the sitemaps protocol, and its instant indexing uses the open IndexNow standard. Nothing about it ties you to us.

Clean output

An SEO plugin shouldn’t slow your site down or clutter your pages. Rilea SEO prints one title, one set of meta tags and one JSON-LD script per page, loads block styles only where blocks are used, and caches sitemaps. On Shopify, everything on the storefront comes through a theme app extension that makes no outside requests and adds no JavaScript of its own. If you ever look at the source of a page and wonder what Rilea SEO added, the answer should be short and easy to read.

Who Rilea SEO is for

• Site owners who want every SEO feature without a yearly bill.
• Bloggers and publishers who need news and video sitemaps, multiple keyphrases and internal linking.
• Online stores on WooCommerce or Shopify that need complete product schema.
• Local businesses with one location or many.
• Agencies and freelancers who manage client sites and want the same complete toolkit everywhere, with no licences to track.

If you run sites on both WordPress and Shopify, Rilea SEO lets you work the same way on each, with the same ideas and the same terms, instead of learning two unrelated tools.

How it’s built

On WordPress, Rilea SEO uses standard WordPress hooks, so it works with any well-built theme and with both the block editor and the classic editor. It detects WooCommerce automatically. Developers can change its output through filters for titles, descriptions, canonical URLs, robots directives, the schema graph, breadcrumbs and template variables, and add their own tags to the head.

On Shopify, Rilea SEO is built on Shopify’s official app template and interface components. It saves SEO titles and descriptions in Shopify’s native fields, so your data stays in Shopify if you ever uninstall it. It handles large catalogs with Shopify’s bulk operations, so analysing tens of thousands of products doesn’t hit rate limits, and every bulk change can be undone.

What’s next

The WordPress plugin is complete and will keep improving. The Shopify app is growing in stages. Redirects and a 404 monitor come next, followed by sitemap controls, a robots.txt builder and IndexNow, then internal links and a site audit, then local SEO, image SEO and speed basics, and finally roles, an activity log, imports from other apps and a listing in the Shopify App Store. Every update is free, and the changelog records each release.

How you can help

Rilea SEO gets better through the people who use it.

• Report bugs. If something doesn’t work as expected, tell us your platform, version and the steps that cause the problem.
• Ask for features. If there’s something you need that Rilea SEO doesn’t do, let us know. Requests from real sites shape what gets built next.
• Tell other people. If Rilea SEO saves you money or time, recommending it to a colleague or client helps more than anything else.

Where to start

If you’re new, start with the installation guide. If you’re moving from another plugin, the switching guide explains how to bring your data across. If you want to see how Rilea SEO measures up first, the comparison page goes through it feature by feature.

Rilea SEO in numbers

A few figures give a sense of what’s in the WordPress plugin:

• 5 keyphrases per post: a focus keyphrase and up to 4 related ones, plus synonyms
• 20+ SEO checks in the content analysis
• 30+ variables for title and description templates
• 20+ schema types in the schema builder
• 5 ways to match a redirect: exact, contains, starts with, ends with and regex
• 6 status codes: 301, 302, 307, 308, 410 and 451
• 5 search engines supported for site verification: Google, Bing, Yandex, Pinterest and Baidu
• Unlimited locations, redirects, sites and client sites
• $0 for all of it

What Rilea SEO isn’t

Being clear about what Rilea SEO doesn’t do is as useful as listing what it does.

It isn’t an analytics tool. It doesn’t show Google Search Console or Google Analytics data inside WordPress, and it doesn’t track your rankings. Search Console, Analytics and a dedicated rank tracker remain the right tools for measuring results.

It isn’t an AI writer. It has no tools for generating titles, descriptions or content. It checks what you write; it doesn’t write it for you.

It isn’t a shortcut. No plugin can make a thin page rank or a slow site fast. What Rilea SEO does is make sure that the work you put into your content isn’t undermined by missing titles, broken links, absent structured data or pages search engines can’t find.

And on Shopify, it isn’t yet a one-click install. The app is self-hosted while it’s in early release, so it needs a developer to set up.

Common questions about Rilea SEO

Is it really free?

Yes. Every feature is in the free version, and there is no other version. There are no feature limits, site limits or trial periods.

Can I use it on client sites?

Yes. The GPL licence lets you install Rilea SEO on any number of sites, including client sites, with no licence keys to manage.

Where do I get help?

Start with the documentation and the support page. If you can’t find an answer, email rileaseo@gmail.com or use the contact form.

Will the Shopify app be in the App Store?

That’s the final stage of the Shopify roadmap, after redirects, sitemaps, internal links, local SEO, image SEO, roles and imports are in place.

Does it work with page builders?

Rilea SEO works with the block editor and the classic editor, and its shortcodes for breadcrumbs, tables of contents, FAQs and local details can be used inside page builders that support shortcodes.

Why we compare ourselves with Yoast SEO and Rank Math

You’ll see Yoast SEO and Rank Math mentioned often on this site. That’s not because we think they’re poor plugins. It’s because they’re the two most widely used SEO plugins for WordPress, and most people who find Rilea SEO already use one of them. The useful question for those people isn’t “what does Rilea SEO do?” but “what would change if I switched?”

So we answer that question directly: what’s the same, what’s free in Rilea SEO but paid elsewhere, and what the other plugins do that Rilea SEO doesn’t. We’d rather you switch knowing exactly what you’re getting than switch and be surprised.

What a typical setup looks like

For most WordPress sites, getting Rilea SEO running takes less time than reading this page:

1. Install the plugin and, if you used Yoast SEO or Rank Math, run the importer.
2. Check the title templates and add your logo and social profiles for schema.
3. Make sure redirects, the 404 monitor and IndexNow are turned on.
4. Add your business locations or WooCommerce shipping details if they apply.
5. Submit your sitemap in Google Search Console and Bing Webmaster Tools.

After that, Rilea SEO works quietly in the background while you write, and the tools are there when you need them.